{"id":257595,"date":"2023-09-20T11:00:26","date_gmt":"2023-09-20T09:00:26","guid":{"rendered":"https:\/\/ideenwald-oekosystem.de\/?p=257595"},"modified":"2024-06-12T11:04:30","modified_gmt":"2024-06-12T09:04:30","slug":"plattformgeschaeftsmodelle","status":"publish","type":"post","link":"https:\/\/ideenwald-oekosystem.de\/en\/plattformgeschaeftsmodelle\/","title":{"rendered":"Plattformgesch\u00e4ftsmodelle"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_gallery gallery_ids=&#8220;257609,257611,257610,257612&#8243; show_title_and_caption=&#8220;off&#8220; show_pagination=&#8220;off&#8220; _builder_version=&#8220;4.20.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_gallery][et_pb_text _builder_version=&#8220;4.20.2&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"background: white; margin: 0cm 0cm 7.5pt 0cm;\"><span style=\"font-size: 10.5pt; color: #333333;\">Plattformgesch\u00e4ftsmodelle wie Amazon, Ebay, AirBNB und Facebook geh\u00f6ren zu den erfolgreichen Startups der Geschichte und pr\u00e4gen unser aktuelles gesellschaftliches Leben. Unser Kurs ist f\u00fcr Gr\u00fcnder*innen und Interessierte geeignet, die sich \u00fcber das Thema Plattformgesch\u00e4ftsmodelle informieren wollen. Wir beginnen mit einer Einf\u00fchrung in den Begriff und erkl\u00e4ren dann die verschiedenen Arten von Plattformen, einschlie\u00dflich Peer-to-Peer-Marktpl\u00e4tzen, Sozialen Netzwerken und Sharing-Economy-Plattformen. Dar\u00fcber hinaus widmen wir uns dem Henne-Ei-Problem, also wie bekommt ihr Anbieter*innen bzw. K\u00e4ufer*innen auf eure Plattform. Dazu liefern wir euch f\u00fcnf Ans\u00e4tze, wie man ein Plattformgesch\u00e4ftsmodell erfolgreich starten kann.\u00a0<\/span><\/p>\n<p style=\"background: white; box-sizing: border-box; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px; margin: 0cm 0cm 7.5pt 0cm;\"><span style=\"font-size: 10.5pt; color: #333333;\">Unterst\u00fctzt wird dieser Kurs von Dr. Dennis Steininger vom Lehrstuhl Entrepreneurship der Rheinland-Pf\u00e4lzischen Technischen Universit\u00e4t Kaiserslautern-Landau.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.20.2&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<span style=\"text-decoration: underline;\"><strong>Auszug aus der Themenliste:<\/strong><\/span><\/p>\n<ul>\n<li>Was sind Plattformgesch\u00e4ftsmodelle und wie unterscheiden sie sich von konventionellen Gesch\u00e4ftsmodellen?<\/li>\n<li>Wie funktionieren Plattformgesch\u00e4ftsmodelle? Direkte und indirekte Externalit\u00e4ten (Netzwerkeffekte).<\/li>\n<li>Probleme und Herausforderungen beim Launch von Plattformgesch\u00e4ftsmodellen.<\/li>\n<li>Die Bew\u00e4ltigung des Henne-Ei-Problems.<\/li>\n<li>5 Launchstrategien f\u00fcr Plattformgesch\u00e4ftsmodelle.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/olat.vcrp.de\/url\/RepositoryEntry\/4086792542&#8243; url_new_window=&#8220;on&#8220; button_text=&#8220;Hier geht&#8217;s zum Kurs!&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][et_pb_video src=&#8220;https:\/\/youtu.be\/iN8T9UN64lI&#8220; _builder_version=&#8220;4.22.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Plattformgesch\u00e4ftsmodelle wie Amazon, Ebay, AirBNB und Facebook geh\u00f6ren zu den erfolgreichen Startups der Geschichte und pr\u00e4gen unser aktuelles gesellschaftliches Leben. Unser Kurs ist f\u00fcr Gr\u00fcnder*innen und Interessierte geeignet, die sich [&hellip;]<\/p>","protected":false},"author":60,"featured_media":258209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-257595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pfadfinder"],"cp_meta_data":{"_et_pb_use_builder":["on"],"_edit_last":["60"],"_edit_lock":["1718182629:60"],"_et_pb_built_for_post_type":["page"],"_et_pb_ab_subjects":[""],"_et_pb_enable_shortcode_tracking":[""],"_et_pb_ab_current_shortcode":["[et_pb_split_track id=\"257595\" \/]"],"_et_pb_custom_css":[""],"_et_pb_gutter_width":["3"],"_global_colors_info":["{}"],"_et_pb_first_image":[""],"_et_pb_truncate_post":["<div class=\"et_pb_section et_pb_section_0 et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_0\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0  et_pb_css_mix_blend_mode_passthrough et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_pb_gallery et_pb_gallery_0  et_pb_bg_layout_light et_pb_gallery_grid\">\n\t\t\t\t<div class=\"et_pb_gallery_items et_post_gallery clearfix\" data-per_page=\"4\"><div class=\"et_pb_gallery_item et_pb_grid_item et_pb_bg_layout_light et_pb_gallery_item_0_0\">\n\t\t\t\t<div class='et_pb_gallery_image landscape'>\n\t\t\t\t\t<a href=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-1.jpg\" title=\"Strategien f\u00fcr Plattformen\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-1-400x284.jpg\" alt=\"Strategien f\u00fcr Plattformen\" srcset=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-1.jpg 479w, https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-1-400x284.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" class=\"wp-image-257609\" \/>\n\t\t\t\t\t<span class=\"et_overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_gallery_item et_pb_grid_item et_pb_bg_layout_light et_pb_gallery_item_0_1\">\n\t\t\t\t<div class='et_pb_gallery_image landscape'>\n\t\t\t\t\t<a href=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-3.jpg\" title=\"Podcasts\">\n\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-3-400x284.jpg\" srcset=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-3.jpg 479w, https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-3-400x284.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" class=\"wp-image-257611\" \/>\n\t\t\t\t\t<span class=\"et_overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_gallery_item et_pb_grid_item et_pb_bg_layout_light et_pb_gallery_item_0_2\">\n\t\t\t\t<div class='et_pb_gallery_image landscape'>\n\t\t\t\t\t<a href=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-2.jpg\" title=\"Grundlagen der Netzm\u00e4rkte\">\n\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-2-400x284.jpg\" srcset=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-2.jpg 479w, https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-2-400x284.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" class=\"wp-image-257610\" \/>\n\t\t\t\t\t<span class=\"et_overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_gallery_item et_pb_grid_item et_pb_bg_layout_light et_pb_gallery_item_0_3\">\n\t\t\t\t<div class='et_pb_gallery_image landscape'>\n\t\t\t\t\t<a href=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-4.png\" title=\"Literatur und Artikel\">\n\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-4-400x284.png\" alt=\"Literatur und Artikel\" srcset=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-4.png 479w, https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2023\/03\/screenshot-plattformokonomie-4-400x284.png 480w\" sizes=\"(max-width:479px) 479px, 100vw\" class=\"wp-image-257612\" \/>\n\t\t\t\t\t<span class=\"et_overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div><\/div><\/div><\/div><div class=\"et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">Plattformgesch\u00e4ftsmodelle wie Amazon, Ebay, AirBNB und Facebook geh\u00f6ren zu den erfolgreichen Startups der Geschichte und pr\u00e4gen unser aktuelles gesellschaftliches Leben. Unser Kurs ist f\u00fcr Gr\u00fcnder*innen und Interessierte geeignet, die sich \u00fcber das Thema Plattformgesch\u00e4ftsmodelle informieren wollen. Wir beginnen mit einer Einf\u00fchrung in den Begriff und erkl\u00e4ren dann die verschiedenen Arten von Plattformen, einschlie\u00dflich Peer-to-Peer-Marktpl\u00e4tzen, Sozialen Netzwerken und Sharing-Economy-Plattformen. Dar\u00fcber hinaus widmen wir uns dem Henne-Ei-Problem, also wie bekommt ihr Anbieter*innen bzw. K\u00e4ufer*innen auf eure Plattform. Dazu liefern wir euch f\u00fcnf Ans\u00e4tze, wie man ein Plattformgesch\u00e4ftsmodell erfolgreich starten kann.\u00a0<br \/>\nUnterst\u00fctzt wird dieser Kurs von Dr. Dennis Steininger vom Lehrstuhl Entrepreneurship der Rheinland-Pf\u00e4lzischen Technischen Universit\u00e4t Kaiserslautern-Landau.\u00a0<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">Auszug aus der Themenliste:<\/p>\n<p> \tWas sind Plattformgesch\u00e4ftsmodelle und wie unterscheiden sie sich von konventionellen Gesch\u00e4ftsmodellen?<br \/>\n \tWie funktionieren Plattformgesch\u00e4ftsmodelle? Direkte und indirekte Externalit\u00e4ten (Netzwerkeffekte).<br \/>\n \tProbleme und Herausforderungen beim Launch von Plattformgesch\u00e4ftsmodellen.<br \/>\n \tDie Bew\u00e4ltigung des Henne-Ei-Problems.<br \/>\n \t5 Launchstrategien f\u00fcr Plattformgesch\u00e4ftsmodelle.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_center et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_pb_button_0 et_pb_bg_layout_light\" href=\"https:\/\/olat.vcrp.de\/url\/RepositoryEntry\/4086792542\" target=\"_blank\">Hier geht&#039;s zum Kurs!<\/a>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_video et_pb_video_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"Trailer - Plattformgesch\u00e4ftsmodelle - IDEENWALD - Gr\u00fcndungsb\u00fcro RPTU&amp;HS Kaiserslautern\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/iN8T9UN64lI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n"],"_et_pb_truncate_post_date":["2024-06-13 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