{"id":259924,"date":"2024-05-27T14:15:19","date_gmt":"2024-05-27T12:15:19","guid":{"rendered":"https:\/\/ideenwald-oekosystem.de\/unternehmens-und-fehlerkultur-copy\/"},"modified":"2025-08-13T11:10:49","modified_gmt":"2025-08-13T09:10:49","slug":"online-marketing","status":"publish","type":"post","link":"https:\/\/ideenwald-oekosystem.de\/en\/online-marketing\/","title":{"rendered":"Online-Marketing"},"content":{"rendered":"[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_gallery gallery_ids=&#8220;259926,259927,259928,259929&#8243; show_title_and_caption=&#8220;off&#8220; show_pagination=&#8220;off&#8220; _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_gallery][et_pb_text _builder_version=&#8220;4.25.1&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;]&#8220;Wer aufh\u00f6rt zu werben, um Geld zu sparen, kann ebenso seine Uhr anhalten, um Zeit zu sparen.&#8220; &#8211; Dieses ber\u00fchmte Zitat wird dem Unternehmer Henry Ford zugeschrieben und viele Expert*innen pflichten ihm bei: Wer Geld verdienen will, sollte definitiv nicht an der Werbung sparen; erst recht nicht an Online-Marketing. Die digitalen Verkaufswege und Plattformen er\u00f6ffnen neue M\u00f6glichkeiten f\u00fcr spannende und innovative Marketingma\u00dfnahmen. Besonders als Startup hat man zu Beginn kein \u00fcppiges Marketingbudget, sondern muss genau planen, wie man Geld am besten einsetzt, um neue Kund*innen zu akquirieren. Wir haben uns tatkr\u00e4ftige Unterst\u00fctzung ins Boot geholt: Marcel Zirkel, Gr\u00fcnder der Onlinemarketingagentur OMmatic aus Kaiserslautern spricht mit uns \u00fcber die wichtigsten Fakten rund um die Themen Search Engine Optimization, Search Engine Advertisement sowie Reporting und Analyse.\r[\/et_pb_text][et_pb_text _builder_version=&#8220;4.25.1&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; global_colors_info=&#8220;{}&#8220;]<span style=\"text-decoration: underline;\"><strong>Auszug aus der Themenliste:<\/strong><\/span>\r\n<ul>\r\n \t<li>Search Engine Optimization, u.a.:\r\n<ul>\r\n \t<li>Keywords, Webseitenoptimierung, Indexierung, Sitemapping, Backlinks<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Search Engine Advertisement, u.a.:\r\n<ul>\r\n \t<li>Anzeigenerweiterung, Landingpage, Personas und Zielgruppen, Geografisches Marketing, Display und Re-Marketing<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Reporting und Analytics, u.a.:\r\n<ul>\r\n \t<li>Tracking, Interpretation von Daten, Trafficquelle-Bewertung, Segmentierung, Google Looker Studio<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Growth-Hacking<\/li>\r\n<\/ul>\r[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/olat.vcrp.de\/url\/RepositoryEntry\/4531979375&#8243; url_new_window=&#8220;on&#8220; button_text=&#8220;Hier geht&#8217;s zum Kurs!&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.25.1&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>&#8222;Wer aufh\u00f6rt zu werben, um Geld zu sparen, kann ebenso seine Uhr anhalten, um Zeit zu sparen.&#8220; &#8211; Dieses ber\u00fchmte Zitat wird dem Unternehmer Henry Ford zugeschrieben und viele Expert*innen [&hellip;]<\/p>","protected":false},"author":60,"featured_media":261129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[74],"tags":[],"class_list":["post-259924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pfadfinder"],"cp_meta_data":{"_et_pb_use_builder":["on"],"_edit_last":["6"],"_edit_lock":["1755076250:6"],"_et_pb_built_for_post_type":["page"],"_et_pb_ab_subjects":[""],"_et_pb_enable_shortcode_tracking":[""],"_et_pb_ab_current_shortcode":["[et_pb_split_track id=\"259924\" \/]"],"_et_pb_custom_css":[""],"_et_pb_gutter_width":["3"],"_global_colors_info":["{}"],"_et_pb_first_image":[""],"_et_pb_truncate_post":["<div class=\"et_pb_section et_pb_section_0 et_section_regular\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row 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https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m54s051-400x284.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" class=\"wp-image-259926\" \/>\n\t\t\t\t\t<span class=\"et_overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_gallery_item et_pb_grid_item et_pb_bg_layout_light et_pb_gallery_item_0_1\">\n\t\t\t\t<div class='et_pb_gallery_image landscape'>\n\t\t\t\t\t<a href=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h27m36s199.jpg\" title=\"SEO\">\n\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h27m36s199-400x284.jpg\" srcset=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h27m36s199.jpg 479w, https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h27m36s199-400x284.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" class=\"wp-image-259927\" \/>\n\t\t\t\t\t<span class=\"et_overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_gallery_item et_pb_grid_item et_pb_bg_layout_light et_pb_gallery_item_0_2\">\n\t\t\t\t<div class='et_pb_gallery_image landscape'>\n\t\t\t\t\t<a href=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m20s017.jpg\" title=\"Tools\">\n\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m20s017-400x284.jpg\" srcset=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m20s017.jpg 479w, https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m20s017-400x284.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" class=\"wp-image-259928\" \/>\n\t\t\t\t\t<span class=\"et_overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div><\/div><div class=\"et_pb_gallery_item et_pb_grid_item et_pb_bg_layout_light et_pb_gallery_item_0_3\">\n\t\t\t\t<div class='et_pb_gallery_image landscape'>\n\t\t\t\t\t<a href=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m40s256.jpg\" title=\"SEA\">\n\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m40s256-400x284.jpg\" alt=\"SEA\" srcset=\"https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m40s256.jpg 479w, https:\/\/ideenwald-oekosystem.de\/wp-content\/uploads\/2024\/05\/vlcsnap-2024-05-27-12h28m40s256-400x284.jpg 480w\" sizes=\"(max-width:479px) 479px, 100vw\" class=\"wp-image-259929\" \/>\n\t\t\t\t\t<span class=\"et_overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div><\/div><\/div><\/div><div class=\"et_pb_module et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">&#8220;Wer aufh\u00f6rt zu werben, um Geld zu sparen, kann ebenso seine Uhr anhalten, um Zeit zu sparen.&#8221; &#8211; Dieses ber\u00fchmte Zitat wird dem Unternehmer Henry Ford zugeschrieben und viele Expert*innen pflichten ihm bei: Wer Geld verdienen will, sollte definitiv nicht an der Werbung sparen; erst recht nicht an Online-Marketing. Die digitalen Verkaufswege und Plattformen er\u00f6ffnen neue M\u00f6glichkeiten f\u00fcr spannende und innovative Marketingma\u00dfnahmen. Besonders als Startup hat man zu Beginn kein \u00fcppiges Marketingbudget, sondern muss genau planen, wie man Geld am besten einsetzt, um neue Kund*innen zu akquirieren. Wir haben uns tatkr\u00e4ftige Unterst\u00fctzung ins Boot geholt: Marcel Zirkel, Gr\u00fcnder der Onlinemarketingagentur OMmatic aus Kaiserslautern spricht mit uns \u00fcber die wichtigsten Fakten rund um die Themen Search Engine Optimization, Search Engine Advertisement sowie Reporting und Analyse.<\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\">Auszug aus der Themenliste:<\/p>\n<p> \tSearch Engine Optimization, u.a.:<\/p>\n<p> \tKeywords, Webseitenoptimierung, Indexierung, Sitemapping, Backlinks<\/p>\n<p> \tSearch Engine Advertisement, u.a.:<\/p>\n<p> \tAnzeigenerweiterung, Landingpage, Personas und Zielgruppen, Geografisches Marketing, Display und Re-Marketing<\/p>\n<p> \tReporting und Analytics, u.a.:<\/p>\n<p> \tTracking, Interpretation von Daten, Trafficquelle-Bewertung, Segmentierung, Google Looker Studio<\/p>\n<p> 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