In this course we want to give you the basics for starting a business. You will learn how to find and develop an idea using various creative techniques. You will also learn how to take your idea to the next level with design thinking. In addition, we explain in this course what it means to develop a value proposition for a product or service. Finally, you will get an insight into how to create a business model from the idea and the value proposition. This course is designed for English-speaking students interested in starting a business.

Topics are:

  • Creativity techniques – how to create a business idea?
    • configurative vs. associative creativity techniques
    • Design-Thinking
  • Value Proposition
    • Value Proposition Canvas
    • Jobs-to-be-done-Theory
    • Buyer Persona
  • Business models
    • Business model canvas
    • Business model navigator
    • Revenue models